The meaning behind 11:11 Digital

Why 11:11?

When I went freelance I really hit the ground running, going from employed to self-employed life is hard and I'd worked for a months to make the transition as seamless as possible. This meant I didn't give my business name or branding as much thought as many people do. I'm seeing this as a positive, as the time I've been a freelance social media manager so far has helped me learn about my skills and what I bring to my clients, which helped inspire the name.

Originally I chose DM Rachel C for my business name - the DM is for Digital Marketing (or Direct Message as I want you to get in touch!). After a while I realised I didn't want my name as the business, while I apply my style and voice to all content, it just wasn't feeling right. So I decided on 11:11 Digital!

In case you didn't know, 11:11 is an angel number. It's all about alignment and something happening at the right time. This is exactly how I want it to feel when you choose me for any of the digital marketing services I offer. Let me explain what I mean by this...

Alignment - it's so important for you and me that working together feels right for everyone involved.

Timing - I know it takes time to decide whether to outsource your digital marketing and I hope 11:11 comes to mind when you are ready to!

Behind the logo & branding:

One thing about me, I'm a colour lover! In a world full of beige branding, I love a bit of colour. That's no shade if you love a neutral aesthetic, I get the appeal and why it suits so many businesses. 

I also absolutely adore vintage Disney artwork, credits, posters from the park...anything! And I think the style of the logo has a nod to this gorgeous style whilst being totally unique and contemporary.